Wednesday 30 April 2008

Buzznet Acquires Music Blog Idolator From Gawker Media

Buzznet Acquires Music Blog Idolator From Gawker Media



Popular Blog to Join Web's Largest Social Music Community

LOS ANGELES, April 14 -- Buzznet (hTTP://www.buzznet.com),
the web's leadership social media company today announced that it has acquired
Idolator (hTTP://www.idolator.com) from Gawker Media. Launched by Gawker
Media in 2006 as a web log written by music fans for music fans, Idolator is
now the web's second gear most popular music blog, providing insightful
comment on wholly aspects of music, including highly regarded music reviews
and recommendations.

Through and through the acquisition of Idolator, Buzznet will be adding 1 of the
near respected and innovative voices to its medicine community, continuing its
military mission to non entirely feature the web's largest music community, only too the
virtually robust. Idolator will continue to maintain its have column guidance
under the guidebook of initiation editor Maura Joseph Eggleston Johnston. The trade will enable
Idolator to save expanded offerings that testament contribute its readers even
more of the day by day music news, subject and offerings they love life.

"Our core focus remains on construction the Buzznet music community through
the unique comment and programing of our millions of users and Idolator
undeniably adds a compelling voice to the commingle," said Robert Falcon Scott Boyd, Buzznet's
General Managing director. "Maura and the Gawker squad have done a terrific book of Job
establishing the blog as a focal pointedness for newsworthiness and original coverage of
popular music and garnering a devoted following. This deal also utterly
complements our recent epoch acquisition of Stereogum, the web's well-nigh popular
music blog, and testament provide Idolator with more resources, enabling Maura
to continue building upon the blog's great success."

Snick Denton, flop and newspaper publisher of Gawker Media said, "Audiences for
music news are dispersed among a myriad of different sites and blogs. Under
Maura, Idolator became the number deuce music web log, merely the title volition be
topper served by existence persona of a larger music offering, both for resources
and to attain greater hit for advertisers. Buzznet, which has too
of late acquired the big top music web log, Stereogum, is the web's biggest music
community; it's the natural acquirer, and testament be able to pretend more of
Idolator than we could."

About Buzznet

Buzznet's unique sociable media platform empowers millions of medicine fans
with the stage to make the most in-depth socially programmed music
experiences round the artists they love. Users extract themselves, get in touch
with friends and socialize approximately the topics they ar passionate most,
share-out millions of photos, videos and web log posts every day. The site is
likewise place for communities created by tiptop bands and mixer trendsetters, and
has established itself as the prime Minister finish for euphony and pop
acculturation. For to a greater extent information visit hTTP://www.buzznet.com.







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